Top reasons To Shorten Your URLs

Top reasons To Shorten Your URLs


Your URL is one of the most fundamental aspects of your SEO strategy. However, it’s such a small task it can be easy to overlook. Chances are you’ve come across a website where the URL screamed spam, but it was just a regular site. Or, maybe you haven’t taken the time to optimize your own URLs and you’re giving off the same vibe. Your URL is one of the first things your website visitors will see. Even though it’s subtle, it will go a long way towards making a good first impression.

Below we explore top reasons you’ll want to shorten links and optimize your URL structure and show you how to do just that.

1. Improved Search Engine Rankings

The structure of your URL will influence your site’s rankings. It is not a direct ranking signal, but it does carry important qualities, which can end up influencing your rankings.

For example, by including your keyword in your URL you give Google and your readers a better idea of what your page is about. You don’t want to go crazy and stuff your URLs will all kinds of keywords. But, by using your target keyword in shortened URLs, it’ll give the search engines and your user’s cues to the topic of your page.

Chances are high that most pages ranking at the top of Google will have the keyword within the URL.

 For example, check out the search results for the term “affiliate marketing”. Every single top ranking post has the keyword “affiliate marketing” within the URL:


2. Greater User Trust

Like we mentioned in the introduction, sites that have long URLs filled with strange characters just look spammy. With a clean URL, your site looks much more authoritative and trustworthy.

Aim to have all of your site’s URLs pass the readability test. Read your URL out loud. Does it sound confusing, or can you generally guess what the page is going to be about?

This also includes minimizing the use of any subdomains and subfolders. The cleaner your URL reads, the more likely your users are to trust your website.

3. Enables Easier Site Growth

As you continue expand your site you’re probably going to have more and more categories, pages, and sections throughout.

By shortening and simplifying your URL structure you’ll make navigating and expanding your site much simpler.

If you have long and confusing URLs it’ll be harder for the search engine bots to crawl your site, and you’ll have greater difficulty creating a logical and intrusive website experience.

With short URL links and simple categories and URLs expanding your site will be easy.

4. Shorter URLs Make Sharing Easier

Short URLs make it easier for your readers to share your content. Think about it, if you have a long and confusing URL, it is going to look weird when shared across Facebook, Pinterest, or in an email. Not to mention the fact that it’ll be less memorable.

What are you most likely to share? or

I’m guessing you’d go with the first one every single time.

5. Align Your Content With User Expectations

Another aspect of shortening and optimizing your URLs or URL redirects has to do with user expectations. You want your URLs to give insight into what your page is about.

Typically, you’ll want to match your page title and your URL structure. They don’t have to be a perfect match, but you’ll want your reader to come to a logical conclusion about the topic of the page simply by looking at the URL. 

For example, if you have a post called The 10 Best Chocolate Chip Cookie Recipes of All Time, your URL could be It’s not a perfect match, but it’s short, simple, and relates to the topic of the main page.

Your URL will create an expectation for your page, and your page’s headline and content will deliver on that expectation. This creates a solid user experience through and through.



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